Privacy policy

Lavender Estate Pty Ltd
ABN 37 683 152 776
Effective from: [Insert Date]
At Lavender Estate, we’re committed to protecting your privacy and handling your personal information with care. This policy outlines how we collect, use, and store your information - and your rights around it. We follow the Australian Privacy Principles under the Privacy Act 1988 (Cth).

1. Who This Policy Covers

This policy applies to all interactions with Lavender Estate Pty Ltd (“Lavender Estate”, “we”, “us”, “our”), including via:

  • Our website: www.lavenderestate.com.au
  • Online store orders
  • Café or event bookings
  • Group and wholesale enquiries
  • Newsletter subscriptions
  • Social media and competitions
  • Visiting our property in person

2. What is Personal Information?

“Personal Information” means any information that can identify you, or can reasonably be used to identify you. This may include your name, contact details, payment information, booking or order history, and any information submitted via our website or contact forms.

3. How We Collect Personal Information

We may collect your personal information when you:

  • Make a purchase via our online store
  • Submit a general enquiry or booking form
  • Join our newsletter mailing list
  • Participate in promotions, giveaways, or surveys
  • Book a group or event package
  • Request wholesale information or place a wholesale order
  • Apply for a job or volunteer opportunity
  • Post or tag us in social media content
  • Visit our property and are captured in promotional photography or video

4. What We Collect

Depending on how you interact with us, we may collect:

  • Name, email, phone number
  • Delivery and billing address
  • Order history and preferences
  • Group booking or event details
  • Dietary or access requirements (if provided)
  • Payment details (via secure third-party platforms like Shopify or Stripe)
  • Newsletter opt-in status
  • Social media handles (if you tag us or enter a competition)
  • Device and usage data via cookies or analytics tools
  • CCTV footage or general imagery taken on-site

5. Why We Collect Your Information

We collect your information to:

  • Process orders and deliver products
  • Manage café, group, and function bookings
  • Respond to your enquiries and feedback
  • Send relevant updates, promotions, or event info (only if opted in)
  • Improve our website and Guest experience
  • Meet legal and operational requirements
  • Support security and safety on-site

We only collect what we need to deliver a better experience and won’t keep it longer than necessary.

6. Photography, Video & CCTV

Lavender Estate is a working farm and public venue. During your visit, you may be photographed or filmed in general, non-identifying images used for promotional, safety, or archival purposes.

We will never knowingly use close-up or identifying photos of individuals (especially children) without permission.

If you post content and tag @lavenderestate on social media, you grant us permission to re-share or repost your image across our digital platforms (e.g. Instagram, Facebook, website). We will credit creators wherever possible.

CCTV is used in select areas of the property for security purposes only.

7. Email & Marketing Communication

If you subscribe to our mailing list, you may receive:

  • Lavender Estate product updates
  • Early access to sales or events
  • News from the farm (bloom season, new releases, etc.)

You can unsubscribe at any time using the link provided in every email. We use Mailchimp and similar tools to manage subscriptions and track interactions (e.g. open rate, click-throughs).

8. Website Usage & Cookies

We use tools like Google Analytics and cookies to:

  • Track how visitors use our site
  • Understand what pages or products are most popular
  • Improve loading speed and device responsiveness
  • Customise your online experience

You can manage cookies in your browser settings. Usage data is anonymised and not linked directly to your identity.

9. Who We Share Information With

We may share your personal information with:

  • Trusted service providers (e.g. Shopify, Stripe, Mailchimp, Australia Post)
  • IT and marketing contractors working on our behalf
  • Third-party platforms that help us operate our business securely
  • Legal or regulatory authorities where required by law

We never sell or trade your information.

10. Data Security

We take your data seriously. Lavender Estate uses:

  • SSL encryption for all website interactions
  • Secure payment gateways (we do not store card details)
  • Password-protected access for staff and admin users
  • Encrypted and secure cloud-based systems for data storage

All reasonable steps are taken to protect personal information from misuse, interference, loss or unauthorised access.

11. Accessing or Updating Your Information

You have the right to:

  • Request access to the personal information we hold about you
  • Correct inaccurate or outdated details
  • Withdraw consent for marketing communications

To make a request, contact us at info@lavenderestate.com.au and we’ll get back to you within a reasonable timeframe.

12. Policy Updates

This Privacy Policy may change from time to time. The latest version will always be posted on our website. If the changes are significant, we’ll let you know via our email list or website announcement.

13. Questions or Concerns

If you have questions, concerns, or a complaint about how your personal information is handled, please get in touch:

Lavender Estate Pty Ltd

272 Old Yanchep Road, Carabooda WA 6033

info@lavenderestate.com.au